At Ride Safe Gear, your privacy and the security of your personal information are our top priorities. We are dedicated to ensuring that your data is handled with the utmost care and respect.
If you have any questions about how we manage your privacy or need further information, please contact us at hello@ridesafegear.co.uk.
Data Controller
The data controller responsible for your privacy is Ride Safe Gear Ltd.
How We Use Your Information
- Name & Contact Details
- Name and Address: Necessary for delivering your orders accurately.
- Email: Used to provide updates on your order status and tracking information.
- Product Notifications: To keep you informed about new arrivals, special offers, and updates from Ride Safe Gear, but only if you opt-in.
- Advertising: To display relevant Ride Safe Gear ads as you browse the web.
- Fraud Prevention: To detect and prevent fraudulent activities affecting you or Ride Safe Gear.
- Gender & Date of Birth
- Relevant Information: Helps us tailor our communications and avoid sending irrelevant updates.
- Birthday Treats: We might send a special email to celebrate your birthday, without subscribing you to our general newsletter.
- Riding Style, Brand Preferences & Responses
- Riding Style: Ensures we send you information that aligns with your riding interests.
- Brand Preferences: Helps us provide details on products from brands you prefer.
- Responses: Used for competitions and surveys, with the option to opt out at any time.
- Payment Details & Information
- Payments and Refunds: Processed securely through third-party services like Stripe and PayPal. We do not store your payment details.
- Fraud Prevention: To protect against fraudulent transactions.
- Purchase History & Service Support
- Customer Service: To enhance our support based on your purchase history and feedback.
- Product Recommendations: Helps us suggest items that suit your preferences.
- Device & Digital Platform Use
- Improvement: To enhance your experience on our website and digital platforms.
- Protection: To safeguard our platforms and comply with legal obligations.
- Product Recommendations: Tailors suggestions based on your interactions with our site.
Providing your personal information is optional, but some features of our website and services may not function optimally without it.
Sharing Your Information
We do not sell your personal data. We do share information with:
- Service Providers: To facilitate payments and deliveries.
- Professional Services: Including marketing, advertising, and website management partners.
- Fraud Prevention Agencies: To assist in combating fraud.
- Approved Third Parties: Such as social media platforms or payment services like Klarna, if you choose to use them.
We may also share aggregated, anonymized data with third parties, ensuring it cannot be used to identify you.
Data Retention
We retain your information as long as necessary to maintain your account, provide services, or for legal compliance. This may include keeping data to resolve disputes or enforce our terms.
Marketing Communications
With your consent, we send marketing updates via email or mail. You can opt out at any time:
- Through your account settings.
- By clicking the ‘unsubscribe’ link in any email.
- By contacting our Customer Care team.
Unsubscribing from marketing emails will not affect service-related communications, such as order updates or birthday emails.
Online Advertising
We engage in online advertising to keep you informed about our latest products and offers. Ads may be tailored based on your interactions with our website.
Cookies
We use cookies to enhance your shopping experience. For details on our use of cookies, please refer to our cookie policy.
Your Rights
You have several rights regarding your personal information, including:
- Right to Information: About how your data is used.
- Right to Access: Your personal information.
- Right to Correction: Update any inaccurate information.
- Right to Deletion: Request removal of your data under certain conditions.
- Right to Stop Marketing: Opt out of direct marketing communications.
- Right to Data Portability: Transfer your data to another provider.
- Right to Complain: Contact your data protection authority if needed.
To exercise your rights or if you have any concerns, please contact us.
Klarna
For Klarna’s payment options, we share relevant details with them to assess eligibility and tailor payment solutions. More information is available in Klarna’s privacy policy.
Policy Updates
We may update this policy occasionally. Significant changes will be communicated via our website, email, or other services.
Contact Us
We value your feedback and are here to assist with any questions or concerns. Reach out to our privacy team at hello@ridesafegear.co.uk or through our Customer Care team via the Ride Safe Gear website.